Use case · Real estate

WhatsApp lead capture for real estate agents and brokers

Real estate is built on follow-up. Yet most agents lose property enquiries the second a buyer taps a WhatsApp link from a portal or listing. WACapture identifies every enquiry with name and email before the chat starts.

Industry pain points

  • ·Buyers contact multiple agents and forget which listing they enquired about
  • ·Lead source is invisible — was it Idealista, Zillow, Instagram, or a printed sign?
  • ·Agents cannot nurture cold enquiries by email

How customers actually use WhatsApp

Buyers use WhatsApp to ask about price, viewings and availability. The conversation is fast, casual and often abandoned within minutes.

Where conversions are lost

WACapture asks for name, email and the listing reference before WhatsApp opens — so the agent receives a fully qualified lead even if the conversation ends.

What lead capture changes

  • Per-listing widgets with attribution
  • CRM-friendly CSV export of buyer leads
  • Email re-engagement of cold buyers
  • Channel-level ROI on portal, ad and signage spend

QR code placements that work

  • Yard sign QR for drive-by enquiries
  • Brochure QR for viewing requests
  • Portal listing CTA for verified buyers
  • Open-house QR for visitor capture

What you'll measure

  • Leads per listing
  • Source attribution (portal, ad, sign, social)
  • Time from enquiry to viewing
  • Conversion of enquiry to offer

Try WACapture on your real estate traffic

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