Use case · Hotels
WhatsApp lead capture for hotels — capture guests before they chat
Hotels lose thousands of qualified booking enquiries every year because direct WhatsApp links don't capture guest details. WACapture sits between your QR code, website or ad and the WhatsApp conversation — so every enquiry becomes a contactable lead.
Industry pain points
- ·Guests start a WhatsApp chat from a QR code, then drop off without identifying themselves.
- ·Reservations teams cannot follow up on chats that go cold.
- ·There is no way to measure which channel — website, OTA, Instagram, in-room QR — actually generates bookings.
How customers actually use WhatsApp
Guests prefer WhatsApp for room enquiries, late check-in requests, restaurant reservations and concierge questions. A single tap is fast, but the hotel rarely captures who they are talking to.
Where conversions are lost
Without lead capture, your front desk has no contact list to retarget guests who didn't book on the first contact. WACapture asks for name and email in a one-step mobile form before opening WhatsApp, so the lead is saved even if the conversation stalls.
What lead capture changes
- Build a guest database from every WhatsApp enquiry
- Attribute bookings to specific QR codes (lobby, room, breakfast menu, marketing flyers)
- Re-engage cold enquiries by email or future campaigns
- Track which channels drive the most reservations
QR code placements that work
- QR code on the in-room compendium for room service and concierge
- QR on the breakfast menu for direct restaurant reservations
- QR at reception for after-hours enquiries
- QR on printed flyers for spa, tours and partner offers
What you'll measure
- Clicks per QR location
- Conversion rate from scan to identified lead
- Lead-to-booking ratio per source
- Peak enquiry hours, useful for staffing the WhatsApp desk
Try WACapture on your hotels traffic
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